Record the baseline
We test whether and how AI tools mention the company in commercially relevant customer questions.
About Materia365
Marketing experience for a new way customers discover companies.
Materia365 is a Latvian company that helps strengthen the conditions that make businesses easier to find, understand, and recommend in ChatGPT, Claude, Gemini, and other AI tools.
We combine marketing strategy, company positioning, interviews, original content, credible external visibility, and the necessary website foundations. Our aim is not to produce more content. It is to make a company’s real knowledge, experience, and evidence easier to discover and understand.
Our approach
From a baseline to practical improvements
AI visibility is not created by one technical trick. The work starts with understanding the company’s situation and continues through content, external credibility, and sound digital foundations.
Clarify the company story
We sharpen the offer, positioning, evidence, and the most important information on the website.
Publish real knowledge
Through interviews and research, we turn company experience into original, useful content.
Build credibility and measure
We strengthen relevant external visibility, remove important barriers, and repeat the benchmark.
Team
Two complementary perspectives
Materia365’s co-founders combine business strategy with professional content and external communication in every AI visibility engagement.
Content and external visibility
Helmuts Medinieks
A marketing and content strategist. At Materia365, Helmuts is responsible for turning company knowledge into high-quality content and building credible external visibility.
Explore Helmuts’s experienceStrategy and positioning
Kristaps Kalniņš
A marketing and business strategist. At Materia365, Kristaps connects AI visibility with company positioning, customer questions, and commercial objectives.
Explore Kristaps’s experienceWorking principles
A clear approach without empty promises
We do not promise a specific position or mention in an AI answer. We improve the information, content, external visibility, and technical foundations that help people and systems find and understand a company correctly.
The work is built around the company’s real experience, original findings, and verifiable evidence—not mass-produced content or manufactured mentions.
Our perspective
AI visibility in practice
Kristaps and Helmuts write about company positioning, content, external credibility, and visibility measurement.
Why doesn’t artificial intelligence mention your company?
Kristaps explains seven common causes and where to start addressing them.
Read Kristaps’s articleHow to become visible in AI answers
Helmuts explains how content and PR contribute to a credible company presence.
Read Helmuts’s articleFrequently asked questions
About Materia365 and our work
What is Materia365?
Materia365 is a Latvian company that helps strengthen the conditions that make businesses easier to find, understand, and recommend in ChatGPT and other AI tools. The company also provides marketing leadership, workshops, lectures, and AI video services.
Who leads Materia365?
Materia365 is led by co-founders Helmuts Medinieks and Kristaps Kalniņš. They combine content and external communication experience with marketing strategy, positioning, and business leadership.
How are responsibilities divided in Materia365 AI visibility engagements?
Kristaps leads strategy, positioning, and measurement design. Helmuts leads interviews, professional content development, and external visibility work.
Does Materia365 guarantee mentions in AI answers?
No. Materia365 improves the information, content, external visibility, and technical foundations that help AI systems discover and understand a company correctly, but a specific mention or position cannot be guaranteed.
Which markets and languages does Materia365 work in?
Materia365 works in Latvian and English, primarily with companies in Latvia and across the Baltics.
Next step
Understand how AI sees your company.
Get in touch if you want to measure your current visibility and decide what is worth improving first.
Contact Materia365